![]() Doing keyword research helps you analyze what your target audience is searching for. For example, a home baker might type the keyword “how to make gingersnap cookies” into Google in an effort to find a recipe. Perform keyword research: Keywords are the words or phrases a user types into the search engine to find what they’re looking for.Creating and submitting a sitemap is a key step to helping search engines find and rank your site’s pages. ![]() Submit an XML sitemap: An XML sitemap is essentially a map of your website that helps search engines understand what content is on your site.You can achieve a more visible ranking in the SERP by taking specific steps to help search engines recognize that your site is high quality, relevant, and focused on providing a good user experience. That’s why the SERP lists high-quality, relevant websites with good user experiences near the top. Search engines exist to help users find high-quality content relevant to the topic they’re interested in. The higher your site appears in the search results, the more users can find your website. SEO is a set of processes aimed at increasing your site’s visibility in search results. Unlike pay-per-click (PPC) advertising, which lets you bid on keywords for higher placement on the search engine results page (SERP), the success of your SEO strategy is based on the quality of your site’s content. In fact, a 2023 Semrush study found that 46% of business owners and marketers name SEO as a leading success factor in content marketing. It has the potential to return huge results. Search engine optimization (SEO) is one of the best ways to promote your website on Google and other search engines. Instead, focus on these 12 effective-and free-ways to promote your website. If you’re getting your website off the ground and don’t want to sink all your money into ads, pricey software, or a marketing team, you don’t have to. Only a fraction of all the websites out there are leveraging the best tactics to promote themselves.Īnd here’s a secret: Many of them don’t cost a dime. ![]()
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